Today, as part of Design Communications 1, we are on a field trip to the Oakland Museum of California to see the Pixar: 25 years of Animation exhibit. What a treat it was to see how such a successful company works. Their approach to character development, to me is very applicable to that of design.
Pixar’s motto, “Story is King” rings true even with their simplest shorts. Their approach is to get into a character’s shoes and think about what their goals are. What they desire. What they need. If you were a parent of a Luxo lamp, you would probably tell your child to not play too rough or risk breaking a bulb. It is this kind of attention that makes Pixar’s product a consistent and believable whole, rather than riding on the gimmick of 3D effects.
If I were a product I was designing, what would my goals be? What would I want to do?
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