While browsing Core77.com, I stumbled upon an article written by Bruce and Stephanie M. Tharp. Together, they attempted to break down Industrial design into four categories as a way to make it easier to explain what “Industrial Design” is to those outside the design world. What they came up with was Commercial Design, Responsible Design, Experimental Design, and Discursive Design.
Commercial design involves design with the chief motive of producing profit. Responsible design concerns itself with creating a product for the purpose of fulfilling a humanitarian service. Experimental design plays with emerging technologies and ideas to create a novel object. Discursive design induces discussion through the object that is designed. Obviously industrial design isn’t so black and white, but this taxonomy does help people understand just what industrial design is.
Some of the comments were interesting to read. One asserted that designers are simply having trouble circumcising art and craft from their profession. That “Design solves problems”. That art should not be confused for such.
Are designers also artists? Can they do the same work? Are they in fact the same thing? Does design involve art, or does art involve design?
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